Press Release

For Immediate Release
10 May 2009

Contact
Kate Matlock – PR/Evocative Foods
Kate@evocativefoods.com

Dr. Morgaine Gaye – Menu/ingredient enquiries
drgaye@morgainegaye.com

Event will “Feed Your Imagination” by combining food, art and music

Hackney – 10 May 2009 Evocative Foods, with chef Nuno Mendes and food futurologist Dr. Morgaine Gaye, presents “Feed your Imagination” on June 4th at The Loft Kitchen, Hackney. The exhibition-style tasting event uses foods with natural mood enhancing properties combined with art and music to evoke a mood of vibrancy.

The Evocative Foods concept was developed by eight MA Design Studies students from Central Saint Martins and features a tasting menu, developed by Chef Mendes with ingredients identified by Dr. Gaye as providing a more emotional connection to food.

Gaye, whose book The Non-Cook Book: Super Health for Busy People is coming out in June said, “The students’ work is ingenious and is a totally new way to present concepts around food and sensation. It’s an exciting collaboration and an event not to be missed.”

Chef Mendes, who currently hosts intimate tasting events in preparation for the opening of his new restaurant Viajante in 2010, was chosen by Evocative Foods for his creative menus and experimental uses of texture and temperature in his cooking.

Profits from the event will go toward the students’ graduation show in December 2009.

Tickets are on sale now at www.evocativefoods.com.

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