"The project investigates foods' properties and their capability to induce thoughts, sensations and behaviours from their chemical characteristics.
Historically, people had a more holistic relationship with food – there was a greater understanding of the provenance and properties of ingredients. ‘In a rush to get the food to the table’, we have lost this relationship, often breaking food down into ‘calories’ and assessing it only on ‘nutritional value’.
Whereas we cannot recoup this past relationship, we believe that we can build on it. By deconstructing food into its basic essence, we are adding a new dimension to the way food is perceived.
Not only would this insight enable people to make informed choices about what they currently consume, we believe that in the future, thoughts, sensations and behaviours could be the basis for choosing the food we eat."
Rein
(Guys, the brand document draft will be sent to you tomorrow evening, ive made some good progress but my brain is fried)
Sunday, 5 April 2009
High Fives
Amazing set of meetings scheduled for Tuesday night. Through the magic that is chance, I came across information for Dr Morgaine Gaye and Chef Nuno Mendes.
I dont want to reveal too much, but I am so excited to meet them both that I could run around high fiving our team. These two meetings are exactly what this program is about - taking an artifact to the professionals to meet and further shape our artifact.
Today's meeting at The Pommeler's Rest near Tower Bridge has been one of our most productive meetings to date. I really feel like we are narrowing our focus and really coming together with a plan.
km
I dont want to reveal too much, but I am so excited to meet them both that I could run around high fiving our team. These two meetings are exactly what this program is about - taking an artifact to the professionals to meet and further shape our artifact.
Today's meeting at The Pommeler's Rest near Tower Bridge has been one of our most productive meetings to date. I really feel like we are narrowing our focus and really coming together with a plan.
km
WHY DON'T WE PLAY?
If we make a quick summary of our idea we could say that our main purposes where:
- Passing knowledge about food
- Making people aware of the senses experience when they eat (make them renew the experiential relationship with food)
- Link this experience with an emotion (emotions raw food materials give)
Our idea developed in different possibilities:
- BOX: Self explanatory product which would include the raw materials, info and graphic part.
Problem: we can't sell food (license problems)
- FOOD COMPANY partnership: (Innocent drinks, Green and Black). They will supply the raw material. Could be developed into a cookie or a drop.
Problem: we should loose some of our identity and transform the idea depending on the nature of the food supplier.
- EVENT: Not enough for such a powerful idea. We need something long lasting and not so superficial.
Problem: With the different sponsorships, it will look like a food trade.
- RESTAURANT partnership: it could have been an experiential course, an EvocativeFoods menu, pilot session.
Problem: Identity's lost again and not the right place to be really innovative.
WHY DON'T WE PLAY?
We want a product that combines our main purposes:
- Passing knowledge about food
- Make people renew a more experiential relationship with food
Why don't we build an educative and funny experience?
Definition of game: It is a structured activity, usually undertaken for enjoyment and sometimes used as an educational tool...they often involve mental and physical stimulation or often both. ..some games perform and educational, stimulational and psychological role.
Don't you think the wheel and its "cheeses" could look like the box idea?
Different colors for different emotions questions and the player that answers the questions best is the one who starts experiencing the food properties.
People would buy the game and it will bring a food list with basic things they have to buy to start the game so we won't have the food supply problem and we can start talking to game companies to see if they find the project interesting.
María Llanos
- Passing knowledge about food
- Making people aware of the senses experience when they eat (make them renew the experiential relationship with food)
- Link this experience with an emotion (emotions raw food materials give)
Our idea developed in different possibilities:
- BOX: Self explanatory product which would include the raw materials, info and graphic part.
Problem: we can't sell food (license problems)
- FOOD COMPANY partnership: (Innocent drinks, Green and Black). They will supply the raw material. Could be developed into a cookie or a drop.
Problem: we should loose some of our identity and transform the idea depending on the nature of the food supplier.
- EVENT: Not enough for such a powerful idea. We need something long lasting and not so superficial.
Problem: With the different sponsorships, it will look like a food trade.
- RESTAURANT partnership: it could have been an experiential course, an EvocativeFoods menu, pilot session.
Problem: Identity's lost again and not the right place to be really innovative.
WHY DON'T WE PLAY?
We want a product that combines our main purposes:
- Passing knowledge about food
- Make people renew a more experiential relationship with food
Why don't we build an educative and funny experience?
Definition of game: It is a structured activity, usually undertaken for enjoyment and sometimes used as an educational tool...they often involve mental and physical stimulation or often both. ..some games perform and educational, stimulational and psychological role.
Don't you think the wheel and its "cheeses" could look like the box idea?
Different colors for different emotions questions and the player that answers the questions best is the one who starts experiencing the food properties.
People would buy the game and it will bring a food list with basic things they have to buy to start the game so we won't have the food supply problem and we can start talking to game companies to see if they find the project interesting.
María Llanos
Mood and Tone
Friday, 3 April 2009
EVOCATIVE FOODS PRESENTATION LETTER
WHO ARE WE?
WHAT DO WE DO?
In a world full of speed, caffeine and stimulants, we have almost forgotten to taste and enjoy simple and natural things like food...we want to make people be aware of the properties of amazing food around us and make people renew a more experiential relationship with food.
We invite people to start a journey, a mental and physical journey, in which they will learn about history and properties of food at the same time as they experience real flavors and rediscover he emotions linked to these flavors.
HOW WE DO IT?
We have created a whole new experience in where people will be able to learn about food properties at the same time as they will experience them by tasting he different flavors and feeling the different emotions these foods has linked.
We have selected X raw materials to do our food journey which are:
SOME OF THE FOODS EXPLAINED IN THE PREVIOUS POST. We are probably not using all of them, we will select the best ones together on our Sunday meeting.
WHAT THE JOURNEY CONSISTS OF?
That is what we have to finally decide. Is it going to be on a restaurant? Is it going to be the prototype of a product with the help of Doctor Gaye?
How we want to present this idea? Some graphic work?
Maria Llanos
FOOD LIST - IMPORTANT!!!
Chili pepper: Anger and pain. It helps the body dealing with these emotions, Chili pepper's violent nature derives from the tasteless chemical called capsaicn that is so potent 1 part in 11 million causes a dizzling sensation. It produces short, intense rushes followed by a false sense of well-being.
Chocolate: Contains both a sedative which relaxes and lowers inhibitions and a stimulant to increase activity and the desire for physical contact. Forbidden food in the ancient times.
Avocado: Aphrodisiac food due to its shape and name (the original Aztec name meant testicle). Sexual stimulant with vitamins D and E and high energetic values. It is a fruit with a texture similar to butter, amazing taste.
Nutmeg: It has a more powerful effect on men. Origin: Banda island in Indonesia. It is considered one of the most powerful senses and spirit's stimulants. It contains (miristiciana) which provokes a nearly narcotic effect. It also contains components derived from amphetamine and it should be used in small quantities.
Honey: Aphrodite's nectar. High energetic value for its richness in vitamins and minerals. Restorative properties for lovers.
The bee has already done part of the digestive process of the honey so the human body absorbs it quicker by the blood and the effect is more immediate.
Mint: Mint has pleasant smell and taste, it has antiseptic qualities- used as mouth freshener. In the history, mint is used in Europe, Asia, and Africa region. Greeks added mint to their baths to stimulate their bodies. Romans used mint as sauce. Monks in medieval times used mint for culinary and medicinal properties. Good for the HAPPY AND FRESH.
Potato and Whole grain: both contains complex carbohydrates which will calms your nerves and induces sleep and helps reduce appetite and physical pain.
Take a look at www.bachcentre.com/centre also to see some of the Bach remedy ingredients and their properties.
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