Tuesday, 28 April 2009

INTERESTING INFO

Take a look about the following info, could be interesting for us:

- Market Kitchen: Sky Tv program where they mix different chefs, analyze interesting info and anecdotes about the products etc. I have never seen the program but it seems interesting
http://uktv.co.uk/food/homepage/sid/6136

- Marije Vogelzang: Eating designer with Proef restaurant in Amsterdam and Rotterdam and a book called Eat Love. It seems that she does a similar work to us.
FROM HER WEB
" She is for example inspired by the origin of food, the preparation, etiquette, history or the culture of food. That is why she doesn’t call herself ‘food designer’but, as the first one in The Netherlands, ‘eating-designer’.

“There is no material coming so close to human beings as food”.

It is often thought that designers who work with food only design the shape of the food. Vogelzang’s aim is to look at the content and background of the food. The shape is just a tool to tell the story."

http://english.proefamsterdam.nl/

It is interesting, isn't it?

MarĂ­a Llanos

Wednesday, 22 April 2009

Reflecting on the What, Why, How, If

Questions asked as a debrief of our exhibition.

What (did we learn)?
Stop thinking and questioning and just DO IT.
We were investigating the interaction between food and the mind and how it triggered sensations.
Always better to iterate something, because you'll always get back something.
Divide and conquer - tapping into people's strengths and skills.
Keep believing in the project; keep researching; find someone/something to keep it going.
Testing it "outside" was a help, but dont be your own gatekeeper.
Obstacles are drivers.
Be objective enough to look at it as an outsider; keep a fresh/outsider perspective.
Snap decisions are not necessarily a bad thing.
Many times the first idea is the best idea.
A full day workshop together was more beneficial than small meetings.
The collaborative element - and we leveraged other people's skills.

Why (were these things important)?
It's a lost connection because of bombardment of information - calories, nutritional values, etc.
To provide a direct experience between the person and the ingredient.
To allow people to experience something outside of their normal scope of food perception.
We were passionate about the idea and the delivery.
Putting yourself out there for external review helps you learn in the process.


How (did we execute the project)?
This has yet to be completely answered...



If (this happens in the real world, how will it succeed)?
It will happen.... 4 June.

Tuesday, 21 April 2009

Feedback

Exhibition 1 - The tutors and external reviewers
While the feedback on our project is still positive, we did get have a few holes poked in how we were satisfying the brief, specifically: what exactly is our artifact? What gap in the marketplace are we trying to fill? What is it that we want our audience to walk away with: knowledge, experience, a full tummy?

While we continue to work on what Valentina would call "our good reasons," we must continue with a few other admin jobs including: drafting a contract stating the terms of the collaboration; discuss how the profits will be divided/how time is valued; and add terms and restrictions to the tickets.


Exhibition 2 - The second year part time students
Maria and I met with the part timers this evening to show our work. Again, we had lots of great feedback and some excellent questions. It was really great to hear their thoughts. Peer review is such a great tool! Maria did an excellent job at doing the condensed history and pitch.

A few of the students commented that it will be hard to keep up the momentum now that the exhibition is over, but I'm hoping that after a few tweeks to things, we're really in a good position.

Exhibition 3 - The whole class
Coming soon...

Monday, 20 April 2009

Exhibition Day

Today we are exhibiting our idea to the MADS community at CSM.

I really want to recognize the way this team pulled together in the past two weeks to make up a lot of ground. The following list is in no way a complete list of all the wonderful things this team has done, but we would not have gotten this far without the research from the library from Maria and Pikk ; the pushing of ideas and excellent design from Valentina and Rein; the efficient project management and profit estimations from Alex and Kristy; and the hit-the-ground-running way that Yui was able to churn out a lot of design work in under a week's time.

This team has really inspired me to see how a brand can be launched almost overnight. What an amazing thing to watch and be a part of.

We have worked a lot on this project and will be continuing our work as we make our website available to the public to promote the event slated for 4 June.

Thursday, 16 April 2009

Food Futures

In yesterday's Metro, they promoted a new bar where you inhale a G&T:

The bar which gets you tipsy on its air
Wednesday, April 15, 2009
Gin and Tonic

Adults are often reminded to drink responsibly but customers entering a new cocktail bar where they are literally enveloped in a mist of alcohol are warned to breathe responsibly.

Just 40 minutes inside the venue – which delivers an intoxicating vapour of gin and tonic – will leave you feeling slightly merry.

Punters are also advised to don special protective suits as they enter the walk-in cocktail to avoid going home smelling like a brewery.

To complement the whiff of G&T the bar is decorated with giant limes and massive straws to make visitors feel as if they are inside the drink.

The experience is further enhanced by a special soundtrack featuring the noise of liquid being poured over ice cubes.

The bar, which has capacity for 40 people, is the brainchild of gastronomes Sam Bompas and Harry Parr.

Their other wacky innovations include scratch and sniff cinema and jelly banquets.

Mr Bompas said: 'It's something we have always wanted to do. We are about making food on an epic scale and this is an epic cocktail.

'If you think of what you do in a bar you might spend 40 minutes per drink, so we've calibrated the mixology to account for that much.'

Mr Parr said: 'Here we've vaporised a cocktail.

In the future I would like to make a liquid banqueting table.'

The Alcoholic Architecture bar can be found in Ganton Street, the Newburgh Quarter, central London.

It is open between 7pm and 9pm on selected dates until April 25.

Tickets, priced £5, are available for hourly slots and customers must be over 21.

Go to www.jellymongers.co.uk for more information and tickets.

Properties of suggested foods from Dr. Gaye

Cacao
Property: Cacao contains a wide array of unique properties and minerals, including high levels of sulfur and magnesium. It may increase your focus and alertness and contains nutrients to keep you happy. Chocolate and cacao are often associated with love. All this is due to phenylethylamine contained in the cacao. Anandamide can be produced in the brain when we are feeling great, cacao makes anandamide stick around longer.

Cocao contains certain chemicals and sensory properties that make the product very appealing. Cocoa contains theobromine (a chemical related to caffeine). The sugar in chocolate releases serotonin (a brain chemical related to a positive sense of well-being). The smooth, rich taste of chocolate (and sometimes the fillings) provides sensory pleasure to the taste buds. In addition, many people use chocolate as a reward and learn to associate the product with positive self-esteem.
The plant contains components that include: alanine, alkaloids, alpha-sitosterol, alpha-theosterol, amylase, arginine, ascorbic-acid, ascorbic-acid-oxidase, aspariginase, beta-carotene, calcium, dopamine, fructose, glucose, glutamic-acid, leucine, linoleic-acid, lipase, lysine, niacin, peroxidase, phenylacetic-acid, phenylalanine, phosphorus, riboflavin, rutin, tannins, theobromine, thiamin and many other things.
Cacao seeds contain fat, usually around 40%, consisting of oil of cacao, cacao butter, theobromine (.9% to 2.35%), small quantities of theine (.05 to .37%), starch, ash and protein matter (6% to 17%). These percentages vary due to the decomposition of glucosid influenced by fermentation. Theobromine may act as a diuretic, and has a stimulant or exciting action not possessed by chocolate itself. Theobromine and theophylline, like caffeine, all found in this plant are used in modern medicine as anti-asthmatic.
Site: http://www.rawcacao.com/
Photo: http://www.flickr.com/photos/7937582@N03/471277642/
http://www.flickr.com/photos/caroslines/2510361029/
http://www.flickr.com/photos/jlunar/270969968/

Lacuma (powder) --- Substitute – cant find properties, it’s just something on the OKed list
Property: A sweet, gourd-like Incan fruit, which is dehydrated and ground into powder. It has a low glycaemic index and is suitable for diabetics.
Site: http://www.costsectorcatering.co.uk/online_article/Raw-revolution/4554
Photo: no photo found

Fruit – general inclusion on the menu
Property: A generous intake of fruits in the diet will enable a person to lead a healthy life. Fruits prevent all diseases and keep a person smart, energetic and active all through his life up to the ripe old age. (lots more stuff on the site)
Site: http://www.kuruppampady.com/fruits.php
Photo: http://www.flickr.com/photos/preperties/523558619/
http://www.flickr.com/photos/sundaynitedinner/2064858589/


maca (p)
Property/about: Maca (Lepidium Meyenii) is a tuberous plant that grows between 3,000 and 4,000 meters above sea level in the Peruvian Andes.
Even now, the Peruvians use Maca as a source of energy, as well as, other countries of South American, North America and in Europe. Maca is mainly known as "Peruvian Viagra" or "Peruvian Gingseng" because it helps stimulate the libido of both men and women.
Maca increases vitality and gives extra energy. Athletes, bodybuilders and other sportsmen and women use Maca to build up extra energy naturally. Scientific research has shown that Maca improves sexual performance in men and women. But Maca also stems the symptoms of menopause. Millions of women have already discovered Maca and experience a more pleasant menopause thanks to Maca.
Site: http://www.maca.co.uk/
Photo: http://www.naturallygreenmacapowder.co.uk/images/maca-root.jpg
Flickr: http://www.flickr.com/photos/ammichaels/2865815860/


Cashew
Property: Cashew nuts are significant sources of iron (essential for red blood cell function and enzyme activity), magnesium (promotes energy release and bone growth), phosphorus (builds bones and teeth), zinc (essential to digestion and metabolism) and selenium (has important antioxidant properties, thus protecting the body from cancer).
These nuts are also good sources of protein.
In comparison to other tree nuts, cashew nuts have a lower fat content. They are also, like all other tree nuts, cholesterol free.
Cashew nuts also contain significant amounts of phytochemicals with antioxidant properties that protects the body from cancer and heart disease.
Site: http://www.health24.com/dietnfood/Healthy_foods/15-18-21-638.asp
Photo: http://www.flickr.com/photos/jonasthomen/432726656/
http://www.flickr.com/photos/dirtchick/310491768/
http://www.flickr.com/photos/beto_frota/3002075489/


Macadamia
Property: Macadamia nuts contain significant amounts of fibre (helps the movement of the digestive tract) and the B-complex vitamins (mostly involved in the metabolic processes).
These nuts also contain small amounts of selenium (has important antioxidant properties, thus protecting the body from cancer), calcium (builds bones and teeth), phosphorus (builds bones and teeth), potassium (regulates the body's fluid balance), iron (essential for red blood cell function and enzyme activity) and magnesium (promotes energy release and bone growth). Although the energy value of these nuts is relatively high, macadamias contain no cholesterol. Like all other varieties of nuts, macadamias also contain antioxidants associated with a decreased risk of certain types of cancer, like breast, cervical, gastrointestinal, lung, stomach and prostate cancer.
Site: http://www.health24.com/dietnfood/Healthy_foods/15-18-21-635.asp
Photo: http://www.flickr.com/photos/jessicafm/71922690/
http://www.flickr.com/photos/fabes55/3416217942/

herbs
Properties: list of properties of various herbs on site – herbs were named as colorful and fool of properties
Site: http://www.holisticonline.com/Herbal-Med/Hol_Herb_glossary.htm
Photo: http://www.flickr.com/photos/reginaj/3201415747/

Properties of suggested foods from Dr. Gaye

Camu Camu
Property:
Camu Camu is used mainly for its edible fruits. The extraordinarily high Vitamin C content.
Camu Camu has also a unique aroma and fruit pigmentation. A reddish pigment in the leathery skin (probably anthocyanins) imparts an attractive and unique pink color on juices extracted from Camu Camu. The aroma is subtle, but is not as captivating as in more popular fruits. Camu Camu is more recently also used in ice creams, sweets, etc.

Site: http://www.absoluteastronomy.com/topics/Camu_Camu
Picture from Site: http://www.flickr.com/photos/7631803@N04/445248684/


Sauerkraut
Information/Property: Sauerkraut is finely shredded cabbage that has been fermented by various lactic acid bacteria, including Leuconostoc, Lactobacillus, and Pediococcus.
Raw sauerkraut is an extremely healthful food. It is an excellent source of vitamin C, lactobacilli, and other nutrients. It also provides various cancer-fighting compounds including ITC and sulphoraphane.[9]

Site: http://en.wikipedia.org/wiki/Sauerkraut#History
Picture from site : http://www.thenibble.com/reviews/nutri/matter/images/sauerkraut-260.jpg


Sesame Milk
Property: Sesame milk is an excellent dietary source of calcium, sesame seeds are also a good source of manganese, copper, magnesium, iron, phosphorus, vitamin B1 (thiamin), zinc, vitamin E, healthy protein, and fiber.Sesame seeds also contain sesamin and sesamolin, two substances that are thought to prevent high blood pressure and protect the liver against oxidative damage.
Site: http://drbenkim.com/articles/sesame-health-benefits.htm
Picture from Site: http://www.flickr.com/photos/29081172@N03/2722762386/
http://www.black-sesame-seeds.com/black-sesame-seed.jpg



Chia Seed
Property: Chia Seed is a Good Source of: B vitamins, calcium, phosphorus, potassium, zinc, copper, and Omega 3 fatty acid. Chia seeds has 3 times more antioxidants than blueberries.
Site: http://hubpages.com/hub/Chia_Seed_Its_Health_Benefits
Picture from site: http://www.nutsonline.com/images/items/07068l1336.jpg



Sprouts (in general)
Property: Sprouts are rich in vitamins, minerals, proteins and enzymes. A sprout possesses all of the energy, vitamins and nutrients and power that enables it to be transformed from a small seed into a strong plant. At this stage its nutritional value is at its highest for instance, sprouted seeds can contain 400% more protein than lettuce and over 3900% more beta-carotine.

Further info: Studies have also shown that broccoli and other types of sprout contain exceptionally high levels of a natural cancer fighting compound called sulforaphane (20 – 50 times more than in mature broccoli) which helps support antioxidants such as vitamin C and vitamin E.

Site: http://www.energiseforlife.com/sprouting_benefits.php
Picture from Site:
http://www.i-love-food.co.uk/images/productimages/vegetables/400px-Brussels_sprout_closeup%5B1%5D.jpg
http://digitallydelicious.files.wordpress.com/2008/09/sprout2.jpg


Flax Seed
Property: Flax Seed Oil contains omega-6 and omega-9 essential fatty acids, B vitamins, potassium, lecithin, magnesium, fiber, protein, and zinc and also omega-3 oils.
Further Info: Flax seed as shown in many studies include lowering total cholesterol and LDL cholesterol (the Bad cholesterol) levels. Other benefits show that flax seed may also help lower blood triglyceride and blood pressure.
http://www.essortment.com/all/whatisflaxsee_pfy.htm
Site: http://www.healthcastle.com/flax.shtml
Picture from Site: http://www.naturallygreen.co.uk/images/flaxseed.jpg

Agave (Nectar)
Information/ Property: Agave was cultivated for centuries by the native American population for fibers, food and drinksAgave syrup has become one of my favorite naturally sweeteners since I find it to be delicious. Moderation of use is advised since agave syrup has a lot of calories. An alternative to high calorie sugars is the stevia plant which has no calories

Site: http://www.raysahelian.com/agave.html
Picture from Site: http://www.theraway.com/images/agave_syrup.jpg
http://www.raysahelian.com/agave.htmlhttp://www.foxhillnursery.com/ALLPRODUCTS/PLANTS/LANDSCAPEPLANTS/LANDSCAPEPLANTPICS/AgavePics/Variegated_Agave_3_gallon_-_full_sun_to_full_shade.jpg


Ginger
Property: Ginger has the following properties are of particular use for therapeutic purposes :
Antispasmodic : It relaxes all types of muscle.
Aromatic : Ginger’s aroma, flavor, and warmth help to stimulate the digestive system.
Carminative : The volatile oils in Ginger relax the stomach and stimulate peristalsis (the wavelike motion of food through the gut) thereby supporting digestion and reducing gas.
Diaphoretic : It induces perspiration and the elimination of toxins through the skin.
Rubefacient : Applied to the skin, Ginger stimulates and dilates the blood capillaries, increasing circulation.
Sialagogue : It promotes the secretion of saliva.
Stimulant : As a circulatory aid, it supports and speeds up the body’s physiological systems.

Site: http://www.mondiathailand.com/GingerBenefit.htm
Picture from Site: http://www.weieast.com/resources/weiEast/images/libraries/content/herbalknowledge/Ginger.jpg

Praopilas C.