Wednesday 22 April 2009

Reflecting on the What, Why, How, If

Questions asked as a debrief of our exhibition.

What (did we learn)?
Stop thinking and questioning and just DO IT.
We were investigating the interaction between food and the mind and how it triggered sensations.
Always better to iterate something, because you'll always get back something.
Divide and conquer - tapping into people's strengths and skills.
Keep believing in the project; keep researching; find someone/something to keep it going.
Testing it "outside" was a help, but dont be your own gatekeeper.
Obstacles are drivers.
Be objective enough to look at it as an outsider; keep a fresh/outsider perspective.
Snap decisions are not necessarily a bad thing.
Many times the first idea is the best idea.
A full day workshop together was more beneficial than small meetings.
The collaborative element - and we leveraged other people's skills.

Why (were these things important)?
It's a lost connection because of bombardment of information - calories, nutritional values, etc.
To provide a direct experience between the person and the ingredient.
To allow people to experience something outside of their normal scope of food perception.
We were passionate about the idea and the delivery.
Putting yourself out there for external review helps you learn in the process.


How (did we execute the project)?
This has yet to be completely answered...



If (this happens in the real world, how will it succeed)?
It will happen.... 4 June.

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