Thursday 2 April 2009

2nd APRIL MEETING

Today's meeting started with the discussion of the idea's shape. What it should be? a "cookie", a drop? Only the passing knowledge part of the project?

Being realistic, we haven't got enough time to put a product on a shelf or sell a range of cookies/drops but we don't want to loose the possibility making people really experience the flavours and emotions (not only receiving information) so we have decided to follow a route we have previously considered: developing our idea in a restaurant.

We should work on the idea proposal very carefully in order to have something really powerful, well-structured and meaningful to present to the different chefs we are approaching. We have started to put together some ideas (we will develop them more on tomorrow's meeting)
What we are doing? We are making people aware of the natural properties of certain foods and we want them to form a experiental relationship with food.
We invite them to start a journey; a mental and physical journey, learning about the properties and trying the different flavours in order to experience the emotions.

Our next steps are:
  • Select the 5 raw materials (we thought that 10 would be too many but it depends on the ideas we have, we only want to select really interesting ones) and include them in the "presentation letter" we want to give to the chefs. Tomorrow's homework :)
  • Contact the people we thought could help us (Valentina's contacts, Carla's friend who is a chef, any other interesting contact etc.). Tomorrow preferably.
  • Trying to figure out how we see the experience is going to be developed and placed on a restaurant (this could be changed when one restaurant say yes but we have to decide the best way for us). Should we present all the raw materials on a dish at the same time, cooked somehow in a "cookie", should we present them one by one with the info attached, as a appetizer experience, as a menu?
  • Sunday: Close all the doubts, print or prepare the last materials for the presentation to the restaurants and agreed on a possible plan B in case they don't say yes.
  • FROM MONDAY: Going out all the time and achieve a YES!! ;)

I have uploaded some interesting info about On the devil's garden book and I have discovered an interesting raw material from the info of this book, the chili pepper. " The chili pepper's violent nature derives from a tasteless chemical called capsaicin that's so potent 1 part in 11 million causes a sizzling sensation...causes the body to produce a host of compounds that help us deal with anger or pain...A South American plant that produces short, intense rushes followed by a false sense of well-being. Sounds a bit like cocaine."

MarĂ­a Llanos

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