Being devil's advocate, they could say that the "tasting event" is kind of a luxury activity and that people is not so open to spend money on something like this during recession times...
MAIN RISKS UNDERTAKEN BY EVOCATIVE FOODS:
- Idea's nature: Our first idea was so broad that it could have been developed into a product, service or both. We have explored all the main possible fields and developed the idea in each of them before choosing a definitive path. This was time consuming but maintained our idea's identity.
- Novelty part: In the briefing it says "we live in a culture with an appetite for novelty". Our time has achieved the novelty requirement without thecnology's instruments or product's innovation. We have selected a basic and common raw material to work with (food) but the new perspective we give to this and the profound research behind are the elements that gives the novelty characteristic.
- Product development: Instead of organizing a normal event and adapt our idea to our sponsors' identities; we have chosen the exact collaborators we wanted to wor with and let the idea take some of their identities in order to grow.
- Exhibition strategy: Instead of showing the result of the event, we are going to take the risk of waiting for Nuno's availability and show the complete event plan.
Why? Probably because we have taken the word COLLABORATION and explored it into its most profound meaning. We want to work with Nuno and Morgaine, not anyone else and our idea's identity is now mixed with theirs.
María Llanos
Maria,
ReplyDeletewe've done alot of workshops at work on how the recession is affecting our social environment - we've found that people still spend money, they are much more selective in what they spend money on. The general trend for retail (people exchanging money for something) is to buy experiences & stories as opposed to a product.
Luxury goods deal in experience, immersion and stories. (i will show you a clip next time we meet). People buy into the branding, which is why hideously expensive stuff exists. Because this targets people's hearts, they are less likely to quantify into $ than a product.
For me, 'Evocative Foods: Feed your Imagination: Interaction' hits two things: its an experience, full of immersion and its not luxury.
Even in times of Recession, people will sadly buy.
p.s. my partner and i have not felt the effects of this so called recession. how much of it is media?