We could produce interesting collateral merchandise - information could be on shopping bags, the above index chopping boards, could again have info printed on it. And all we have to do is print onto existing chopping boards. I think we need to come up with ideas like this. Even if we dont sell them but we make prototypes of them, it hits the brief so much better.
This idea of presenting food in a new way should bleed into food-related objects. How about the tools which are used to consume food? Plates, cutlery, glasses, cups, straws...
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