April Fools' Day meeting

Today's meeting.

There are three of us turn up at Kate's place. We have stepped a bit further into the project discussion mainly about selecting the type of food. As Valentina suggested that we should come up with about 10 foods, however, we might shrink down and focus to only the ones that can deliver our concept well.

The type of food that we need to sort out are those that evoke emotion. Actually every food does evoke us to feel a certain thing but we need to carefully select the one that will make a strong identical reaction. Thus, we should search for the food that people generally are not aware of the properties' or substance's affect of that particular food since we want to EVOKE them and it's good not to LEAD them with any clue in the first place.
For example, to use coffee to evoke “being awake or anxiety” will be too literal.

We also need to come up with the target group. Who would care about this evocative food? For me, an employer of some companies with serious jobs and workers might use our concept by giving the type of food that would evoke joyfulness to the employees every morning. If this could be real, then, evocative food will be beneficial in shaping the working environment.

We also talked about collecting pictures that give mood and tone of the project. This will be helpful in seeing the project in a big picture.

Brief Timeline
March 30th – April 5th Concept Development and Finalize
April 6th- April 12th Crete Product
April 13th- April 19th Sell the Product, Conclude the project, Exhibition Display


Praopilas C.