Tuesday 7 April 2009

Alternative Execution

For the project's execution of the big idea...


Has anyone seen the "Nurture" sticker on the fruit or vegetable products in Tesco?
http://www.tesco.com/nurture/
The sticker is to inform you that the fruits have been planted from a good environment. This is to certified customers that they're buying qualitied products.

Also, there's sticker that sticks on the egg and meat products called "FREEDOM FOOD, RSPCA MONITORED". By buying the product that has this sticker. It means that you're supporting "to prevent cruelty, promote kindness to and alleviate suffering of animals."
http://www.rspca.org.uk/servlet/Satellite?pagename=RSPCA/FreedomFood/FreedomFoodHomepage

So I'm thinking that if we want this project to move farward realistically, may be we should create a website, identifying who we are, what we're trying to do and, importantly, we should provide information of food properties and histories and how it's linked to emotion.

So what we can do is to create stickers with different colors which contain "Logo and our website". Different colors of stickers indicate what emotion you're getting from the food. (they have to check online)

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