Friday 3 April 2009

EVOCATIVE FOODS PRESENTATION LETTER

WHO ARE WE?

We are Evocative Foods, a group of Central Saint Martins' students embarking on an adventure, a new venture to change the way people feel about food today.

WHAT DO WE DO?

In a world full of speed, caffeine and stimulants, we have almost forgotten to taste and enjoy simple and natural things like food...we want to make people be aware of the properties of amazing food around us and make people renew a more experiential relationship with food.

We invite people to start a journey, a mental and physical journey, in which they will learn about history and properties of food at the same time as they experience real flavors and rediscover he emotions linked to these flavors.

HOW WE DO IT?

We have created a whole new experience in where people will be able to learn about food properties at the same time as they will experience them by tasting he different flavors and feeling the different emotions these foods has linked.

We have selected X raw materials to do our food journey which are:
SOME OF THE FOODS EXPLAINED IN THE PREVIOUS POST. We are probably not using all of them, we will select the best ones together on our Sunday meeting.

WHAT THE JOURNEY CONSISTS OF?
That is what we have to finally decide. Is it going to be on a restaurant? Is it going to be the prototype of a product with the help of Doctor Gaye?
How we want to present this idea? Some graphic work?

Maria Llanos

1 comment:

  1. I think in the last sentence of the second paragraph under "What do we do?" should be...

    "and rediscover the emotional relationship people have toward food."

    Because flavor alone does not evoke emotion, food's texture, properties, shape, color are all evocative.

    Pikk

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